- Log into shopify
- Under sales channels click ‘Online Store’ and navigate to ‘Blog Post’
- Hit ‘Add Blog Post’ button
- Insert your keyword-rich title
- Add the article content in the ‘content’ block
- Make sure all your links are present (2-5 per blog post)
- If you need to add links, click the chain-link button (‘Insert Link’).
- Add your URL to the ‘Link to’ field
- Add an SEO-friendly ‘Link Title’ (otherwise known as Alt-Text)
- Add pictures between paragraphs where it is most natural and makes sense
- Insert an image that you either upload, choose from a product page or choose from a image URL.
- Before you insert the image enter the alt text (no more than 5 to 6 words to describe the image, using keywords) and choose what size you would like the image to be.
- After you insert image click on it to highlight it press the image button to edit the image and center the image under alignment. Here you can also edit the image size in all text if needed.
- Go through your content and highlight each header, click the formatting button and make either ‘heading one’ or ‘heading two’ size
- Edit the URL if your title is too long for the URL or you want to modify it
- Under ‘Organization’ Change the ‘Author’ to ‘Zendure Team’. Leave ‘Blog’ as the News category.
- Under tags and put the best fitting tag: ‘How-To’, ‘Reviews’, ‘E-Best’, ‘News’
- Add CTA (call to action) buttons.
Add at least one at the end, and throughout post if applicable.
Go to blog post code (<> is the Show HTML button) and enter code where you want the button:
<br></br><p style=”text-align: center;”><a href=”/collections/a-series-portable-chargers” class=”shop-button”>Shop Power Banks Now</a></p>
Update link and button text. - Update meta description (SEO — keywords!)
- Change the visibility to visible or select a specific publish date if you want to publish at a future time
- Hit save and review your live blog post to make sure everything looks good
ADDITIONAL INFORMATION ON ALT TEXT, FILE NAME CONVENTIONS AND IMAGE OPTIMIZATION
How to write good alt text: https://moz.com/learn/seo/alt-text
Along with optimization of files names, this is great for SEO!
Please review this article for good filenaming practices: https://saradoesseo.com/seo-basics/what-should-i-name-images-for-seo/
Full article on Image optimization: https://yoast.com/image-seo/
File Naming Style
- The filename should preferably be short and descriptive.
- It is always good to use same keywords in a filename as well as in page title.
- Do not use filenames such as service.htm or job.htm as they are generic. Use actual service name in your file name such as computer-repairing.htm.
- Do not use more than 3-4 words in file names.
- Separate the keywords with hyphens rather than underscores.