| OBJECTIVE | Decrease bounce rate on blog. Push readers down funnel to product pages. Increase page value of top blog pages. |
| TO DO: | |
| 1 | Edit blog post for readbility and grammar. (Some old ones are pretty bad – don’t spend a huge amount of time rewriting though.) |
| 2 | Update links and add keyword friendly Link Titles. Please update links to top selling / new products. Add links if there aren’t any. Make sure anchor text still makes sense with links and update section to reflect new product if necessary |
| 3 | Add buttons to blogs (1-2 Max.) Bottom of page for sure, add one in middle if appropriate – like to collection page or product page |
| 4 | Add keyword-friendly alt text to photos & update photos if necessary or if we have better photos to match now |
| 5 | Update meta description (SEO — keywords!) |
| 6 | Change author to Zendure Team if under Bryan |
| SEO: | |
| In meta, alt text, link titles, blog content, etc. Please keep keywords for page in mind | |
| Use ‘portable charger’, ‘power bank’, ‘wireless charger’, ‘external battery’, etc. when using keyword in meta, alt, titles. Not product name | |
| Relate to what the blog post is about for another keyword — EX: small portable charge on a flight / power bank on flight / qi wireless charging | |
| BUTTON: | |
| <br></br><p style=”text-align: center;”><a href=”/collections/a-series-portable-chargers” class=”shop-button”>Shop Power Banks Now</a></p> | |
| Update link and button text |